Social Media 'The Hunger Games'

In relation to the Social Media Lecture I had I wanted to find some juicy info about something quite recent to demonstrate the impact that Social Media has on the Game and Film Industry. I started to have a little nosy on the internet and it seems that the most talked about Social Media event to date is about the new 'Hunger Games' films which was released on Friday.

I'm actually planning to go see this film tomorrow so I wanted to be sure not to find any spoilers as such but what I did find was something quite interesting. The marketing sector for 'The Hunger Games' used Social Media as a platform to reach out to the public creating a world wide buzz towards the release of the film. If you haven't seen the trailer I suggest you check it out.

http://www.youtube.com/watch?v=eAWODq_dMFI

The marketing team created 13 Facebook pages, each representing it's own district that the film features. The pages allow the public to engage with the districts and become a virtual member of that world. This is a pretty unique way to go about selling a film. I think it's innovative ideas like these that really get us as an audience something to talk about.

[All these Facebook pages can be accessed from the main page] https://www.facebook.com/thehungergamesmovie

For those Twitter fans out there, 'The Hunger Games' also released a Twitter account @TheCapitolPN which really brought the world together, making Tweets in character and directing and engaging people by allowing them to post pictures via a Tumblr account and much more.

Moving onto the Tumblr account (which you can find via this link http://capitolcouture.pn/). This Tumblr page was created in relation to the design of the characters. It actually proves to be a very inspirational site for creative practitioners alike and is a great source for Fashion innovations. There's also lots of fun guides for what to wear to 'The Hunger Games' and as I've mentioned before, a chance to post your own pictures.

As a result of all this use of Social Media, data shows that there was more of a buzz up to the release of 'The Hunger Games' in comparison to the last 'Potter' film. Sadly, it didn't become as popular as the first 'Twilight' film but I'm not really a big fan of 'Twilight' so I won't go into that so much.

Anyway, here is a graph to sum up the impact it had next to the the first Twilight film and the last Potter film.

To finish off, here is a video showing the many methods to grab audiences through Social Media. This video talks through some of the things I've touched on and more.